A Success Story - Asthma and Chronic Obstructive Pulmonary Disease (COPD)

Objective

Develop a means for Pfizer's Zithromax sales representatives to assist physicians in education and communicatng with Asthma and COPD patients.

Solution

Obtain appropriate books for ad agency selection and insertion into three-dimensional product brochure.

Project Specs

Die cut book, color throughout, three months
75,000 units at $1.83 per unit