A Success Story - Fit To Cook

Objective

Provide patient-education material to support Pfizer's Glucotrol XL sales representatives on their calls to physicians.

Solution

Offer relevant health and lifestyle books for ad agency to present to Pfizer.

Project Specs

A large format 8.5" x 10.5" priced at $23.95, into Fit to Cook with Pfizer name in 5.5" x 7"

Soft cover, black & white text, seven weeks
250,000 units at $1.25 per unit