A Success Story - Soy You Wanna Lose Weight

Objective

Increase awareness of the benefits of Soy in products sold in 200 smoothie drink stores.

Develop a book that can be used to generate publicity through bookings on regional television and radio programs.

Solution

Create a book authored by Franchisee/Expert
Soy You Wanna Lose Weight

Project Specs

Soft cover, black & white text, five months
3,000 units at $5 per unit
Sold in smoothie stores for $14.95